The business
behind the brand.

Things I set up and maintain.

Not things I've used. Every line below is a system I own; configured it, run it, fix it when it breaks.

1. 01

   Xero; invoicing & books

   Set up the organisation, chart of accounts and invoice templates myself. I raise invoices, chase them, reconcile bank feeds and keep GST tidy for the accountant. Not “familiar with”; I run it.

2. 02

   ABN & ASIC; business registration

   Registered the business, handled the ASIC name registration and renewals, and keep the compliance calendar. Solo, start to finish.

3. 03

   Shopify; the whole store

   Theme, product pages, shipping rules, tax settings, payment gateway, apps, discount logic, order fulfilment and customer service. I built and ran Barefeet Surf's store end to end.

4. 04

   Productive; project & client ops

   Set up the client list, project boards and templates the team works from. I track tasks, time and retainers in it, and pull client reporting straight out of it. Built it once; the whole team runs on it now.

5. 05+

   Klaviyo & MailerLite; email & lifecycle

   Two platforms, three operations. Klaviyo runs email for Barefeet Surf; MailerLite runs it for Brink's clients and for Greenhalgh Pickard Lawyers. Same discipline, different brand voice each time.

Working With AI.

Multiple client accounts, run autonomously.

At Brink Marketing I own client accounts through the full cycle, built on actually understanding what each client's customer wants, not just working off a brief.